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Is There Such Thing As a 10 Minute PPC Workday?
We all have busy days where we seem to be running from the minute we get up, but as PPC managers, we can’t just ignore our campaigns for a day. There are many aspects of a campaign that have to be...
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Google Makes Changes To AdWords Help Center and Quality Score Reports
Google has begun the process of pushing over the last few stragglers to Adwords Enhanced, and to reflect the big changes taking place, they’ve also been updating just about everything related to...
View ArticleHow To Protect Your PPC Campaigns From Damaging Factors
Running PPC campaigns is a tricky task. If you do it right, everything can go great, but if you make a mistake you can waste money and hurt your brand. At any given time, there are tons of factors...
View ArticleHow to Make an Optimized Landing Page Work for PPC and SEO
If you’ve ever worked with PPC, you know how important “landing pages” can be. Google partially decides where a paid ad will appear and how much each click costs based on the quality of the landing...
View ArticleWhat New PPC Reports Did You Miss Out On Recently?
For the past couple of months, it has almost seemed like PPC didn’t exist outside of the new Adwords Enhanced Campaigns. But, the world did keep turning the entire time we were focused on the big...
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A Bruce Springsteen Ad Shows The Importance of Nailing Your Negative Keywords
Source: Craig O’Neal Marketing is a tricky game. You aren’t just trying to broadcast your ads to everyone who can possibly see it. Instead, you want to get your message to interested parties. We want...
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Google Adds Time Aggregation to AdWords
Jon Diorio and the Google+ account for Google Ads announced today that a new feature is available in Adwords that will allow you to get a better look at your data. It is a small addition, but many...
View ArticleAdSense Lets You Opt Out of Five New Ad Formats
According to an announcement from Google late last week, you can now opt out of five new ad format options when creating AdSense ads. Their announcement said: “These enhancements are designed to...
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Google Officially Retires The Keyword Tool
The time has come. As of yesterday, the Google Keyword Tool is officially dead. The sentiments are mixed as the tool has been frequently used by webmasters and SEO professionals across the world, but...
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The PPC Features Bing Ads has That AdWords Does Not
AdWords has become so synonymous with PPC marketing that it wouldn’t be hard for the outside observer to believe that is the only PPC platform available. Of course, they would be wrong, as all of the...
View ArticleGoogle Employees Explain AdWords Violations [Video]
AdWords violations can throw a massive wrench into your advertising plans and completely derail a campaign. Any good marketer tries to avoid making the mistakes that can get your text ads disapproved...
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Google Tests Out New Style For Mobile AdWords Ads
Over the next few days you might notice some changes to the way Google displays their mobile AdWords ads. Search Engine Land reports Google is currently testing out a new look which simultaneously...
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6 Ways an Intern Can Help PPC Managers
An online marketer’s day is often very hectic. There are so many things you have to take care of for your campaigns and sites, but then you also have to manage clients. Thankfully, if you work at a...
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